Markitecture
Recognizing that physical spaces are natural extensions of brands, SPACE provides a parallel creative track that informs the architectural phase of a project by aligning brand objectives with physical designs.
We call this holistic branding approach, "Markitecture."
We do not subscribe to the idea that branding can be reduced to a check list of visual outcomes, products or services. To us, branding represents a chance to shape someone's gut instinct about a company, product or experience. Our goal - through integrated design and marketing strategy closely aligned with built form - is to elicit an emotion that leads to a behavioral change in the marketplace.
SPACE develops a comprehensive brand experience by designing and building a strategic brand from the virtual world of the Web to the bricks and mortar of a one-of-a-kind physical space. The SPACE Markitecture process leads to verbal, visual and experiential outcomes that naturally and more profoundly shape, extend and enhance brand identity and influence.
Markitecture includes: Creative communication strategy for print and digital channels, marketing program development, brand advocacy, content authoring, identity building & image renovation, social media strategy and monitoring, promotional program development and digital design.
SPACE is offering a holistic creative approach that ensures synergy between our client's burgeoning identity and what we can achieve for them from an interior design or architectural perspective. Markitecture serves as the bridge between built form and branded experience.
[Founding Architect, Tom Niemeier]
